Wednesday, December 7, 2011
Corporate- It's time to learn the Martial Arts
Disney is very good at showing its guests a concept in a short amount of time. Think about it, where did you first learn about pirates? Probably from Pirates of the Caribbean. Now why is this significant? It's significant because Disney is a master at introducing concepts in innovative ways and and fleshing out the story out of there. Though the Pirates movies aren't great films, it furthers the lore and makes the concept exciting. This is similar to the way the Sopranos reignited the Mafia craze, Harry Potter reignited the Wizarding craze, etc. Disney is simply good at making things fun again if the concept is good. So what is the next concept? Given Disney's focus on sports (ESPN and Wide World of Sports), sports movies (Look at nearly every live action movie in the 1990's), tv shows that empower children (see current Disney channel shows), their desire to improve Disney XD's shows, and their public service messages on staying active...Disney should focus on Martial arts. Now i know Disney has a show called "Kickin It" and it stars Jason Earles (from Hannah Montana fame). This show is pretty sad and doesn't delve into the concept. Disney needs to introduce the world to the martial arts in its entirety...what does this mean? It means a real tv show with interesting characters and storylines, not a quick slapstick comedy. It means a movie, like Miracle did to hockey, that starts a craze. It means a huge demonstration or tournament takes place at Wide world of sports. This concept is ripe for a new character to inspire a craze. Imagine Karate by Disney, they can make it the fascination of every young boy and focus on the discipline needed and the abilities of the participants. Disney could educate kids about responsibility in the martial arts as well as educate kids about all different styles of martial arts. They could create a Karate academy and be the first global company to put martial arts on the mainstream.
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